SOLO® Gives NASCAR the Green Flag as a 2026 Sponsor

SOLO is thrilled to join devoted NASCAR fans in 2026 by sponsoring ten NASCAR races across three North Region tracks in New York, Illinois and Michigan.

“Our race weekends are about having a good time so it’s natural to partner with SOLO, the brand whose products are the original sign of good times,” said T.R. Stape, NASCAR Managing Director & VP Integrated Media. “I can’t wait to see our fans put their products to use on race day! SOLO is the perfect brand to elevate their race day experience.”

SOLO has been helping people enjoy the food and drinks they love with the people they love for decades. SOLO fans use their beloved brand’s full range of everyday and party supplies to bring together family, friends, fun and good times with ease.

“We’re excited to bring fun SOLO vibes to our first-ever NASCAR season,” said Kimberly Healy, Senior Vice President SOLO Brand. “SOLO is always part of the action on Race Day as NASCAR fans use our full range of everyday and party supplies to celebrate with family and friends. We’re ready to keep the good times rolling and help people enjoy the food and drinks they love with the people they love, just as we have for decades.”

Fans can watch the races at Watkins Glen International May 8-10; Michigan International Speedway June 5-7; and Chicagoland Speedway July 3-5. View the full schedule on NASCAR’s website.