Fancy Footwork: SOLO x HEYDUDE Collaboration

Shout out to our SOLO marketing team for “stepping up their game” to keep the Red SOLO Cup an iconic staple at celebrations and the original sign of good times!

Dart’s new collaboration with HEYDUDE shoes is a unique opportunity between the two brands. Their new SOLO Wally/Wendy Weekend Warrior and Funk SOLO Cup shoes feature cup tassels and artwork and are marketed as “the shoe made for pong champions.”

“HEYDUDE’s core audience is a younger demographic, and this collaboration helps get our brand in front of those generations in a culturally relevant way,” explained Patty Vega, Consumer Products’ Senior Brand Strategy & Communications Manager.

HEYDUDE marketing includes Instagram stories, Facebook posts, a livestream Red SOLO Olympics and other tournament events, and specialty items included with shoe purchase by some HEYDUDE retailers. TikTok Shop creators and podcasters also showcased the shoes.

Step lively and get them before they’re gone – check out heydude.com!